By Tracy Swartz
As the CTA prepares to fully move to Ventra, its new fare payment system, most
CTA riders have chosen to forgo an initial transition perk by not registering
their Ventra cards.
About 39 percent of the nearly 1.5 million active Ventra accounts are
registered, according to CTA data from last week. When riders get their Ventra
cards, they have the option to register the cards at ventrachicago.com to get
their $5 Ventra purchase fee back as transit credit.
Registration allows riders to manage their accounts online and protect their
balance if their card is lost or stolen, CTA spokeswoman Tammy Chase said.
"Registration offers benefits, but it's optional," Chase said.
Nevertheless, the CTA has been encouraging riders to register their cards. A
report conducted for the CTA last year found that low-income CTA riders were
not likely to register their Ventra cards, the Tribune reported.
Before Ventra, about 75 percent of CTA riders used disposable fare cards, the
agency has said.
The CTA said it anticipates announcing a full transition timetable by the
end of the month. The agency initially set a full transition deadline for
December but slowed the move so Ventra vendor Cubic Transportation Systems
could meet a set of performance goals the CTA says have now been met.